Tag Archives: branding


Once upon a time I decided to start several social media accounts, and I was semi-smart enough to use a consistent username, though it did not match up with my blog name. Though that was OK, I thought, because I wasn’t really trying to brand my blog. But rather myself.

But why I thought my initials and birthday would mean anything to anyone or stick in anyone’s mind other than mine I have no idea.

So now I am facing a dilemma. I want to rebrand everything with my actual full name so I can get better name recognition so that when I hopefully query in hopefully 2016 (I have been saying I want to query for the last two years but one day this will actually be true) I will have a pretty decent platform.

But here are the problems:

  1. Every reasonable variation of my name that I can think of has been taken on all the social media sites I use.
  2. It could actually be confusing for the people who do know me if I switch now.
  3. It might mess up links and such.

When I looked through the authors I follow on Twitter, the vast VAST majority of them have Twitter handles that are very much their name. So basically I feel like I failed for not jumping on this train long ago. I should have planned this better. I shouldn’t have been so paranoid about putting my full name out there because apparently it’s more common than I thought and someone probably wasn’t going to track me down based on it. But who knows, maybe I would have run across this problem back then too. I don’t know how long these names have been taken.

And then there’s the issue of having a private Instagram account for people I know offline, but wanting to have a public one as well that I can use for bookstagram and similar things, and trying to juggle all that

It seems my only options (at least on Twitter, and I haven’t checked to see if anything matches up across the board) involve adding writer or writes or an underscore or numbers, and I don’t want to do that (even though my current  one has numbers, again, I am trying to simplify to my actual name). So what do I do? Stick with what I have? Choose a username close to my actual name but will still have something added?

And as more people grow up and sign up for social media accounts, what options will they have if they want to use their actual name?

Oh, and let’s not forget I haven’t even looked into domain names yet, which will be my last step in branding myself before querying and I have NO idea what my options are for that are…

Any thoughts on my branding woes?

*EDIT* Thanks to Jackie Lea Sommers and her comment, I was able to find something that was available without numbers or underscores and didn’t feel too long, yay! A million thanks! Of course, if you still have any thoughts on the discussion in general feel free to chime in! But now you can find me on the web as acshawYA. 🙂